GTM motion revamped
I repositioned the offer around outcomes, rewrote the messaging and enabled teams on it.
300+new annual licenses in the first month
Marketing for B2B businesses ready to grow
Good marketing starts with better questions. Mine is usually “why are we doing this?”
Hi, I'm Dijana! I've spent the last decade building marketing from scratch across various roles & industries. Let's see how I can help your business do the same.
Open to full-time roles · Available for fractional workFree, no strings attached.
$3M+ ARRacross paid & organic
$4M → $10MScaling a company
#1 in AI SearchSEO/GEO/AEO
$1.2M ARRwith a single initiative
HOW I WORK
Full-circle marketing
01 · GTM
Decide what you say, and to whom
Positioning, messaging and the go-to-market strategy behind them. Then Sales and CS get enabled on it, so everyone tells the same story.
02 · Content
Say it everywhere your buyers look
People-led thought leadership, campaigns and storytelling across web, email, paid, social and partners, built for how search and AI answer questions (SEO/AEO).
03 · Customers
Let your customers say it for you
Reviews, word of mouth, communities and advocates. Proof you can't write yourself, and the thing buyers and AI trust most.
04 · Pipeline
Measure what works, then double down
Tie every step to pipeline and ARR. Cut what doesn't move the number, put more behind what does, and feed it back into step one.
↺Most teams have one of these half-built. I connect the rest, then work on whichever step is slowing the loop down.
SELECTED WORK
What it looks like in practice
A PR win
I built a story around the founder and placed it in the country’s most trusted newspaper.
2.4M+unique views on a single article
A customer advocacy program built from scratch
Three different products, loyal users and no review presence. I turned happy users into advocates, from 0 → 700+ reviews.
700+new reviews
A global campaign for new and existing customers
Three phases: awareness, engagement, then a global offer across every channel and the reseller network.
$1.2M+ARR from new and existing customers
A cross-functional CS and Marketing playbook
I built the process and playbook for CS and Marketing to work as one team, running campaigns, events, webinars and ABM initiatives together.
15+enterprise deals closed
A flagship product launch, end to end
A delayed launch on a shortened timeline. I led positioning, messaging, Sales and CS enablement and the multi-channel rollout.
10enterprise leads + 5 upsells
ABOUT
New around here?
I’m Dijana, a senior marketer based in Skopje. I build go-to-market strategy from scratch (three times so far), then lead the teams that make it work.
The functions I build keep running after I leave, and I don’t show up with old templates. When we work together, we’re a team: I’ll listen, ask all the questions, do my homework, and only then suggest how to get from point A to point B.
Off the clock, I’m a proud extrovert. I host, I cook, I take long walks with my almost-husband, I lose gracefully at chess on Duolingo, and I have two rescue cats who know exactly how spoiled they are.
Open to full-time rolesAvailable for fractional & consulting work
Free, no strings attached.
